Unlike users of semapedia, who are encouraged to link things with reference information, here users are encouraged to mark their own territory with the tags, markers:
- ‘territory’ could be your office, your t-shirt, your business card, or anything physical.
- A ‘marker’ is a unique two-dimensional bitmap grid which associates with an online resource: a website, a forum, a weblog, a wiki, a corporate intranet, a sales catalogue, exhibition piece information.
Visitors to individuals territories, users of the tagtracker software, can photograph tags to connect to information online and find out more about the territory / item in the territory tagged:
The phone application turns a cameraphone into a ‘magic lens’ through which it can be used to locate, identify and connect to markers … The internet becomes a geographic, physical-world based resource. Discover communities local to your regular haunts, discover resources by taking a stroll, join in with groups you have physical contact with, email people you see in the street.