Turning Games into a New Kind of Art�: that was the headline in The New York Times on January 21, of an article about a games exhibition �" and provides all the more proof that to an ever increasing degree digital games are part of popular culture. They not only reflect elements of daily life, but also influence it. In addition, digital games unite multiple disciplines such as film, photography, theatre and architecture. The medium appears to have begun an unstoppable advance, and forces �" or tempts �" us to a redefinition of our everyday environment. In its exhibition �Next Level�, the Stedelijk Museum shows work by artists and designers who make the vocabulary of games their own, and provide us with their personal reflection on it.