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By Rhizome

tomorrow.jpg

tomorrow is our permanent address...

...McLuhan claimed some decades ago but nowadays we are simply already immersed and embedded ..Arthur C. Kroker (editor of ctheory) states that we live in the electronic culture that he (McLuhan) prophesied. And since he wrote about it, technology has become more pervasive, but silent. It's invisible. An elder article (written 2005 to remind McLuhan's actuality 25 year after his death) gives..(an) overview on McLuhan's opinions and as well both the enthusiasm and critique his thoughts evoked.

"For the first time, the central nervous system has been 'exteriorized," says Kroker, U Vic's Canada Research Chair in technology, culture and theory. "It is our plight to be processed through the technological simulacrum" in a "technostructure" which is nothing but a vast simulation and amplification of the bodily senses." McLuhan's early (1960s) wake-up call about the extent to which people's very identities are determined by the tools that they themselves invent can be listened to via these two links of the old recordings.

The Medium is the Massage; with Marshall McLuhan.
Long-Playing Record 1968.
Produced by John Simon.
Conceived and co-ordinated by Jerome Agel. Written by Marshall McLuhan, Quentin Fiore, and Jerome Agel.
Columbia CS 9501, CL2701.

[posted on mind the_GAP*]

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