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How Well Do You Know Your Fruit?

By Rhizome

Discussions about urban gardening and local economies are becoming more and more common outside of their usual confines of urban planning and sustainability circles. As public concerns over energy production and natural disasters grow, there seems to be a parallel increase in desires to change how urban populations live. One aspect of everyday life in cities that is often overlooked is the procurement of food. FRUIT, a new project by the international art collective Free Soil, looks at one of the most basic food types, raw fruit, and challenges its audience to become engaged in knowing just where it comes from. Currently exhibited in the University of Chicago's Smart Museum exhibition, 'Beyond Green,' FRUIT is a multifaceted work that utilizes a website as a portal to distribute information about the global and local system of fruit production (specifically oranges) and to solicit participants in their online demonstration linking growers and consumers in the expanding urban food chain. Among the juicy info visitors will find there is the fact that most food travels over 1,300 miles before it gets into someone's mouth. How do like them oranges? - Ryan Griffis

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