The chipper, poignant and irksome imperatives launched from all corners of daily routine by competing companies permeate our commutes, grocery lists, and vernaculars. Current mantras like 'Laugh More. Cry More. Experience More.' (Blockbuster), 'Try Being More Of A Woman!' (Coty Perfume) and 'Get the Most Incredible Memory Ever.' (Dell) make big demands or promises to their targets! The Institute for Infinitely Small Things, based in and out of Boston, endeavors to compile authoritative research on this topic, comprising a project called The International Database of Corporate Commands. In the opinion that these commands function within society and public consciousness on a nano level that is virtual and powerful, the white-lab-coated Institute invites researchers from all over the world to upload documentation of corporate commands to their online database. By gathering them all in one place and enacting certain slogans in real spaces--a recent flash-mob-meets-teach-in 'microperformance' at a Cingular store produced 10 minutes of literal 'Roll(ing)over'--the institute hopes to produce a better understanding of the ramifications of constant commercial programming. If you'll be in Boston, come visit the Institute on Saturday and Sunday afternoons (2PM) at Space 200 (200 State Street). - Kevin McGarry
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by Johnny Magdaleno on Jul 15th, 2014