No Clicks Required

This hypertext work may win over those who are resigned to hating the genre. Closer to an animation operationally than a branching narrative, Michael Atavar's 'thethingasitis' describes the artist's relation to HTML color pallettes. Detaching and recontextualizing into the foreground what is often a background detail, Atavar celebrates a blue tone native to the web medium. 'thethingasitis' has an emphasis on color, but the engaging personal text that animates over the monochromatic browser field creates two equally pleasant perceptual modes. Go blue! -- Rachel Greene