New media has turned geek professions into chic professions. Library Science majors become online curators, and database interface designers become experimental artists. Take W. Bradford Paley, who started off making data visualization software for stock market investors. When Paley applied his same macrocosmic visualization approach to classic literature texts, he literally changed the way we read Shakespeare. TextArc is a spacial, non-linear interface which reveals heretofore unobservable patterns and emphases within written texts. Think of it as a concordance on mescaline. Now who's the geek? - Curt Cloninger