'Black People Love Us!' uses the edges of media satire and fakery to raise critical consciousness of subtler forms of racism. About a couple who are enthralled by their acceptance by blacks, the site was executed as a collaboration by a group of actors, a designer, writer and programmer. 'Black People Love Us' balances a pithy, memorable URL with inconspicuous, easy design, and vital social content for maximal viral potential. That is, if its design was overdone, content over-intellectualized, or its URL complex, the project would mitigate its own impact. The recipe seems to have worked: in its first two weeks, 'Black People Love Us' has had over 250,000 unique visitors. Browse the letters section to see how and why people "love" this site, and how many "get the joke." -- Rachel Greene
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by Elvia Wilk on Feb 18th, 2015