Video? Poetry? Net art?

It's a bit like a Nine Inch Nails video...and a bit like Poe's poetry. Yet it's something totally different. But also like both of those things combined. It's "Distillates," a recent online work produced by a five year old outfit called Texturadesign, that offers up a combo of digital video, text, eerie images, and other features to create a moody piece of art. A three-stanza poem gradually unfurl across abstract images. It's not like reading a book, not like reading film titles, not even so much like reading hypertext fiction. So how do we categorize such literary works? Do we need to?