Fw: Taking Our Message Further

—– Original Message —–
From: "Eli Pariser, MoveOn.org" <[email protected]>
To: "Alexandra Reill" <[email protected]>
Sent: Tuesday, December 10, 2002 12:06 AM
Subject: Taking Our Message Further


> Dear MoveOn member,
>
> The last few days have been simply astounding. Over 166,000 of
> us have signed the letter to President Bush asking him to let
> the inspections work. Then over 14,000 of us chipped in nearly
> $370,000 to support an Iraq advertising campaign, which will
> kick off with a full-page copy of our letter in the New York
> Times this week.
>
> Of course, that'll just be the beginning. The incredible
> generosity with which folks have contributed to the Let the
> Inspections Work media campaign allows us to stretch out in
> directions that were previously out of reach. We'll make sure
> that our message is heard.
>
> We're working with Fenton Communications to dramatically expand
> our print ad campaign. On Thursday, we'll be running our ad
> nationally in USA Today. And later this week, we'll be
> co-sponsoring another New York Times ad, signed by prominent
> public figures. We can't give you details on that yet – it's
> embargoed until a press conference on Tuesday.
>
> But we're not stopping at newspapers. Next week, we'd like to
> run ads on radio stations in Washington, DC. And because we're
> a grassroots organization, we'd like your help in coming up with
> them.
>
> Are you an aspiring playwright? Professional ad man or woman?
> Writer? None of the above? Take a crack at a 60-second script
> for a radio ad with the "Let the Inspections Work" theme. Post
> it to our radio ads ActionForum (below) by Wednesday at 12:00 PST,
> and rate what other folks have posted. We'll scour the best ideas
> from this forum when we decide what to put on the air in
> Washington, DC. It could mean airtime for your script.
>
> You can post your ad script and rate other folks' ads at:
>
> http://www.actionforum.com/forum/index.html?forum\_id\%1
>
> Beyond radio, here's how our campaign will shape up over the coming
> week:
>
> * When the New York Times ad runs, we'll make a storm of phone
> calls – thousands – which will increase its visibility and impact.
>
> * Later, we'll work together to write thousands of letters to the
> editor, one of the most effective ways of getting free political
> press.
>
> * On Wednesday, we're helping to launch the Keep America Safe/Win
> Without War coalition, a group of major civic organizations
> including the NAACP, the National Organization for Women, the
> National Council of Churches, and a number of other organizations.
> The coalition will publicize and organize a mainstream grassroots
> opposition to the Bush plans for pre-emptive, unilateral war.
>
> The momentum for letting the inspections work is clearly building.
> Thank you for being part of what is already an amazing campaign.
>
> Sincerely,
> –Eli, Peter, Wes, Joan, and Carrie
> MoveOn.org
> December 9th, 2002
>
> P.S. If you eagerly went out and bought a copy of the Times today,
> like we did, you'll notice that our letter to President Bush ad is
> not in it. To stretch your dollars as far as possible, we saved
> almost half the price of the ad by agreeing to placement within a
> window of a few days this week, rather than running it today for
> sure. We'll see it in the paper within the next few days, and we'll
> let you know as soon as we do. If you'd like to see what the ad
> looks like, go to our main page at http://www.moveon.org.
>
> \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_
>
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>