The Unbearable Aura of a Website

Hi Rhizomers, I hope you enjoy this article: Domenico Quaranta, “The Unbearable Aura of a Website. Originality in the Digital Age“, in Artpulse, Vol. 2 No. 3 Spring 2011
Love,
Domenico
—
With
the digital medium, Benjamin’s theory about the work of art in  the age
of mechanical reproduction seems to have reached its dead end.  When
there is no difference between copy and original, the aura fades  and
rarity can only be artificially simulated. Yet, is it always true?
Playing
with Benjamin and Groys, this article shows how, like the mythological
Phoenix, aura can resurface in the most replicable digital  artifact:
the website.
Go on reading on Artpulse: http://artpulsemagazine.com/the-unbearable-aura-of-a-website-originality-in-the-digital-age/