THEY LOVE TECHNOLOGY

PRESS AND MEDIA RELEASE FOR IMMEDIATE RELEASE 28/06/06

THEY LOVE TECHNOLOGY IN HUDDERSFIELD

If you want to find out what weird and wonderful things a new generation of artists, games designers, musicians and broadcasters wants to do with new technology, a groundbreaking conference in Huddersfield is not to be missed.

We Love Technology - presented by Blink - and hosted by the University of Huddersfield on 13th July - will ignore the hitec stuff, and focus instead on the new ways new-fangled technology allows us to play games, make art and have fun.

In fact, according to its organisers, We Love Technology is not so much a conference on the use of technology, as on its (creative) misuse!

The event is a world first for the north of England, which is already considered at the forefront of developments in the creative use of new technology.

The one-day event will feature presentations and demonstrations by some of the pioneers of digital art, music and play. They'll show off what they've done, and give conference-goers an insight into what they can expect in future. The day will cover blogs, new media, RFID chips and anything else that can take art and culture into a new age. In fact, conference-goers will also get a look at the future now. Tiletoy, an intriguing mix of dominoes, Lego and Space Invaders, and a Huddersfield-Helsinki collaboration wireless toy will be showcased at We Love Technology. Without giving too much away, the tiles in Tiletoy can talk to each other!

Speakers include Regine Debatty, editor of creative technology blog We Make Money Not Art, Matt Locke, head of innovation for BBC New Media and Technology, and Andrew Wilson, of Huddersfield's own Blink Media.

The conference also aims to bring together the most forward-looking minds in the art, culture and technology sectors.and get them tipsy! If they want to be, of course. The day will end with a dinner and an Ultrasound event at the Media Centre in Huddersfield. Needless to say, a well-stocked bar will be available. Slub will end the day with a rare live coding dj set where code is copied and pasted instead of vinyl being scratched and sampled. Intrigued come and see it live the evening event is open to all. Conference organiser Lisa Roberts says:

"We Love Technology is the first Digital North initiative to celebrate how creative people are using new and old kit to make art that brings creativity and inspiration to our day to day lives. Anyone interested in any of these fields will leave amazed and hopefully have some new ideas of how to hack into the system after seeing learning new skills and ideas."

Get more information or book a ticket at www.welovetechnology.org, or contact Lisa Roberts on 01484 301805 or email [email protected]


BLINK INITIATE CREATIVE PROJECTS WITH FILM, NEW MEDIA AND MOBILE TECHNOLOGY

www.blinkmedia.org