This project actually beat me to the punch. My next post in the "_ this concept" series was going to be...
subcontract this concept: art-starz-r-us inc.
Corporations have been hiring marketing firms to make them look good forever. Those marketing firms in turn hire graphic design firms, many of whom turn around and hire freelance designers.
Damien Hirst, Mariko Mori, etc. subcontract out their larger installation pieces to be build by other folks.
Teen boy groups like Menudo and New Kids on the Block are created and pimped by A&R record executives to be the next new thing. "We make you big star."
You long since stopped "making" art. Why waste your precious time even coming up with the concepts! You just want to be an art star, no mucking about. Skip the middle man and simply subcontract out the entire lot -- ideas, craft, implementation, and marketing. If you meet our criteria (got the look, the verve, the drive, that special something), we'll make you an art star. Our generative semiotic software will come up with your name (N.N., dextro, stanza, eBoy, Linda Lovelace, etc.) and the name of your art movement (neen, telic, etc.). We will construct an artsy public persona for you, and even hire a good looking stand-in (think Matthew Barney or Bjork) should your newly found professional art lifestyle cause you to add on some unsightly pounds. We'll select the central theme of your life's work (based on our in-house marketing studies), and begin cranking out the "pieces" proper.
We'll come up with the ideas, implement them, pimp them around to galleries, and even hire degreed art critics to write obtuse essays about your work that reference at least five 20th century french philosophers, and of course McLuhan (out of context).
You didn't get into this artmtaking thing to explore existence or get your hands dirty with actual media. You don't really even want to say anything in particular. You just want to say it loudly where everyone can hear it. We feel you, dog. You're our kind of contemporary artist.
Don't call us, we'll call you. We're not looking for talent (we got the talent); we're just looking for someone willing to "sell their soul 4 rock n' roll," as the saying goes. We'll get 85% of all profits, and we'll have the option to use your (our) brand in the Japanese toy and t-shirt market. You'll get your 15 minutes, and then some! Pleased to meet you. Hope you guessed my name (no, not charles saatchi, the other one).
> Readme 100 software art factory presents
> Open Call for Proposals
> Get your Software Art Piece Done for Free
> OUTSOURCE ME!
> Have you ever dreamt of having a piece of software art (1) you could
> call truly yours? Or had the feeling that most media art is dull, and
> that you could do it better? Or had a marvelous idea you could not
> realize for lack of time, commitment or expertise?
> Well, your chance has come.
> No need to mess around with abstruse programs or bother with dreary
> code. The world is full of people willing to do the hard work for you.
> That’s what outsourcing is about. Those are the rules of the global
> electronic market.
> It doesn’t cost much. Actually, just for this time it will cost you
> Leonardo Solaas, an Argentinean programmer and net artist, suggests
> reversing the rules: only once it is not the programmer who is chosen
> by the employer but it is the employer who is chosen by the
> programmer. He is looking for someone to tell him what to do, thus
> himself outsourcing the task of getting an idea.
> Submit yours! Become his boss! Submit your ideas at
till October 3rd, and you could be the
> lucky winner of a possibility to implement YOUR piece of software
> If Leonardo chooses your concept, he will become your outsourced
> Contractor for
> this work, and you will be his Employer.
> You could learn about Leonardo’s skills and interests (at
) to figure out whether your
> proposal would fit his experience.
> All this is made possible by Readme 100 Temporary Software Art Factory
> (2) (a.k.a. the MetaEmployer). The resulting piece will be presented
> at a festival taking place on November 4-5, 2005, in the State and
> City Library of Dortmund, Germany.
> 1. For those who are not sure what software art is, please, learn more
> at http://runme.org/faq.tt2
> 2. http://readme.runme.org