THE CLUETRAIN MANIFESTO

There will be a pop quiz at the "Blogging and the Arts" panel –for the
panelists, of course. As for attendees and people on this list, take a
gander at one of the most important documents for the blogosphere and
then make the following susbtitutions:

Markets > Audiences
Employees > Artists
Vendors > Art critics / dealers / brokers / institutions / museum /
galleries
Corporate > Artistic / Institutional
Companies > PROFESSIONAL ARTISTS
Investors > Collectors
Wall Street > Chelsea (or any other art "street" in your area)
CEO > Agent, gallery rep
Wall Street Journal > Art in America

Enjoy
:)
/liza sabater
www.culturekitchen.com


The Clue Train Manifesto's 95 Theses
http://www.cluetrain.com/

1. Markets are conversations.

2. Markets consist of human beings, not demographic sectors.

3. Conversations among human beings sound human. They are conducted in
a human voice.

4. Whether delivering information, opinions, perspectives, dissenting
arguments or humorous asides, the human voice is typically open,
natural, uncontrived.

5. People recognize each other as such from the sound of this voice.

6. The Internet is enabling conversations among human beings that were
simply not possible in the era of mass media.

7. Hyperlinks subvert hierarchy.

8. In both internetworked markets and among intranetworked employees,
people are speaking to each other in a powerful new way.

9. These networked conversations are enabling powerful new forms of
social organization and knowledge exchange to emerge.

10. As a result, markets are getting smarter, more informed, more
organized. Participation in a networked market changes people
fundamentally.

11. People in networked markets have figured out that they get far
better information and support from one another than from vendors. So
much for corporate rhetoric about adding value to commoditized products.

12. There are no secrets. The networked market knows more than
companies do about their own products. And whether the news is good or
bad, they tell everyone.

13. What's happening to markets is also happening among employees. A
metaphysical construct called "The Company" is the only thing standing
between the two.

14. Corporations do not speak in the same voice as these new networked
conversations. To their intended online audiences, companies sound
hollow, flat, literally inhuman.

15. In just a few more years, the current homogenized "voice" of
business