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How to Buy Spin
by Tom Schaller
www.DailyKos.com
Sat Oct 2nd, 2004 at 20:40:28 GMT

If it were possible, would you spend a little money to "buy" a
favorable piece of political spin? Damn right you would. Well, here's
how you can do that, right now, this weekend.

I just got a memo from the DNC with details of how Kerry's performance
translated into tangible assets for the campaign, both in dollars and
volunteer labor. Here are the stats:

1. Following the debate, the DNC's website experienced a 20-fold
increase in traffic, and total traffic was three times what it was
following Kerry's Boston acceptance speech in July.

2. In terms of dollars, by 11:30 EST on Thursday night, two out of
every seven people on the DNC site contributed money. A total of 50,000
people contributed and – get this – more than half were first-time
contributors. (Eat that, Ed Gillespie.)

3. By end of the day Friday, more than 20,000 new volunteers signed
up on the DNC website to help the campaign.

But you know what? That's simply not good enough. We are down to the
final month. Many of you have already given, of course. That's awesome.
If you can give more, great.

Still, surely there is somebody you know - a friend, a cousin, a former
co-worker, somebody – who wants Kerry in, Bush out, and is complaining
a lot…but not doing a damn thing about it, right? You'd be surprised
how powerful a personal request from somebody they know (you!) will
motivate people who otherwise might not get involved or write a check.

So think hard, find that person, and ask them to go to the DKos
contributors link for the DNC and contribute something, anything. Ask
them to also visit the DNC's website so they to add their name to the
volunteer list.

By doing so, the amazing results above will only get better, and those
stats will inevitably work their way into mainstream news reports about
the impact of Kerry's smashing win in the first debate. Not only can
you alter the spin, but the party will be able to mobilize your
complainin' cousins and couch potato co-workers to help between now and
election day.

I reached out to a former colleague who is a public university
professor with two kids under four and new home. If she can find time
and a little cash, surely somebody you know can, too. Kossacks have
invested a lot thus far this cycle. But there is a wider community of
people who aren't the type to visit the site, but who have money and
time that's just as valuable.

So reach out and tap someone – just one person you think will give
time or money. Or two or three, if you can think of them.

Because you know what? I'm on the Bush campaign's email list, and they
are making these exact same appeals to their supporters every day.