OneAvatar @ Milano in Digitale

Posted by Salvatore Iaconesi | Sat Nov 15th 2008 6:02 p.m.

OneAvatar @ Milano in Digitale

OneAvatar was shown at the third edition of the Milano in Digitale event. An installation featuring a 3D game in which players could shoot the OneAvatar character, causing electric shocks to hit the body of the player wearing the OneAvatar suit, creating a phisical connection between our physical bodies and our identities in the digital worlds.
The installation features the results of the research coming from the OneAvatar project: technology, emotion, identity, relational dimensions in the digital domains are some of the fundamental topics analyzed.
For the event a complete marketing and communication strategy was produced to create a fictional, but realistic and produceable, product to create the narrative level of the performance: the performer was displayed as in a shopping center showcase, with the product and the related gadgets available for sale. A further analysis on the evolution of art in the contemporary era, in its hybridization wth communication, marketing and ethnographical practices.

more info at:

and here:

concept and installation by
Salvatore Iaconesi [xDxD.vs.xDxD]
Oriana Persico [penelope.di.pixel]
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