Thieves of the Invisiblewww.amazon-noir.com
Text by Alessandro Ludovico vs. Paolo Cirio feat. UBERMORGEN.COM
We have stolen the invisible.
Amazon, the motherly bookseller, always sensitive to her customer
needs like an affectionate friend, was outraged in her own intimate
affects. Her most precious resource, an infinitely beautiful body of
culture, able to mesmerize your eyes for hours, was somehow deprived
and exposed, after we had eluded her copyright protection. Amazon had
been a witty advisor to millions of happy customers, and had spent
the last decade researching how to improve her service.
She had dedicated all her time and energy to building the best
collection of purchasable culture possible. She never wasted her time
investing in public mass advertising or in spamming the profiled
potential new customer. All she counted on and needed to count on was
the grand word of mouth that happy customers passed on one another.
That was a killer application