Film 20 Project (2011)

Curated by Mark Escobedo
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My exhibit focuses on the ideas of choice and of databases, and how the two combined produce entirely unique experiences from person to person. In this on-demand era we live in, choice is becoming increasingly popular in day to day life. With the constant availability of media platforms such as the Internet, video games, and even text messaging, the media consumers seem to want revolves around choice. And I'm not just referring to choices about what sort of media to enjoy, I'm talking about choices within the media. With the Internet and HTML, choices are made constantly by any internet user. Hyperlinks take them to new places, which they then choose to follow more hyperlinks to visit a new place or accomplish a new task. As video games become more and more popular, the question is "Why?" Well, many more modern games give the player a choice about what sort of story they end up seeing. Unlike movies, video games can provide different playing experiences for each player, all depending on what choices they make while playing. In the age of cell phones, text messaging has been used as a tool to express choices. For example, American Idol uses text messaging to have its viewers cast their vote to see which potential pop stars get to move on to the next round. I wouldn't be surprised if sometime in the future a similar system was used to have citizens vote in city, state, and national elections. In the exhibits "It's Always Time To Chill Forever.com" and similarly "Let's Make Sure Everything Is A Thing.com," choice plays a key role in the experience the user has. Which display speed is most comfortable to them? Do they want to arrange the domes symmetrically or make it so there are no combining colors? It's up to the user. When looking at the database format of media, choice plays a crucial role. There is not a set order in which the user is compelled to traverse through the database, leaving it entirely up to the user. In the exhibit "IP Monochrome" uses the creator's website's IP address to create colors. The user can then click on any of the colors they please, and then the user is taken to a new set of colors based on the color they clicked and the user's own IP address. It's definitely an experience that is personal to each person who tries it. Last but not least (most important, in fact) is the exhibit "AnthroPosts" in which the user can click on any assortment of real life "lost and found" sticky notes. The user creates in their head the kind of person who may have left that sticky note, basing their thoughts on their own presumptions and experiences, thus making it a unique experience.


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