Featuring
Silence is golden - A twitter perpetual interventionby
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subvertr.comby
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ItSpaceby
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dis.like()by
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Innovative technology has become an everyday essential. Specifically, social networking has become more than just a hobby; it has become a necessity for communicating in the present day. The number of people using social networking has decreasing in recent years especially among teens, according to Dana Boyd’s article. Social networks have become mainstream and somewhat hegemonic. The art work included in my exhibition cohesively functions against the norms of social networking. Essentially, the art is a form of critical commentary. The art work presented is essentially culture jamming, a social movement that disrupts mainstream institutions. In Ben Davis’ semiotic square, the art presented would probably fall under “art that uses social networks” but with a twist. The first art work is “Silence is Golden - A twitter Perpetual Intervention”. The basic trait of this art work is simple twitter page. The difference is that “& nbsp ” is written in the tweets. “& nbsp ” which means space in HTML, therefore the artist is not writing anything at all. As a result the Twitter profile mocks the ways twitter to use express useless information by technically saying nothing at all. Subvertr.com’s theme is self explanatory base on the title. The site is a mockery of the famous site Flickr, where images are presented in an offensive manner. The site resembles a Google hack we saw earlier in the quarter, where the site lacked the restrictions of the site. The site tries to avoid the cultural controls and restrictions that appear in sites like Flickr. “ItSpace” is a social network that creates pages within MySpace. Instead of featuring people, the profiles feature house objects. The site is has a comedic tone to it because of the random profiles makes you think about the true purposes of social networking, which is what culture jamming is about. “Why can we only ‘like’ something on Facebook?” This is one of the questions raised by Jason Sloan, the artist who came up with “dis.like()” a way to overcome Facebook’s restriction by pasting the URL of the “dislike” image on someone’s wall. “No Fun” is a video that shows Franco Mattes faking a suicide on “Chat roulette”. This was a social experiment in which random peoples’ reactions are recorded. In this case the art work is not only an intervention of the chat room, but also internet users that use these social networks. Exposing the unexpected reactions of people is a form of intervention because the videos lead to a realization of unawareness caused by a fascination and guilty pleasures of communicating with strangers. Every piece in my exhibit has some aspect of social intervention within social networking. They are all art because it incorporates the top axis of the semiotic square, social media and art, to express ideas regarding mainstream social networking. Each piece listed here makes you think about the influences of social networking and how they are culturally constructed.

