An (extra)ordinary place for a hijacking advertising (2008)

While the olympic curtain softly falls on the chinese repression in Tibet, the imaginary art-group Les Liens Invisibles celebrates the upcoming Olympic Games with a new fake-based hybridation between art, activism and advertising strategies.

Exploiting the global visibility of the Olympic Brand, the ambiguous www.peking2008.com domain has been used by Les Liens Invisibles as a powerful advertising medium to subvert attention economy mechanisms and to promote the tactical (ab)use of fake-publishing as a new paradoxical way to reclaim the Truth.

Have a look at the advertising space

http://www.peking2008.com

Watch the fake-based advertising spot

http://www.peking2008.com/ad/

Exclusive! Become a counter-olympic sponsor (*)

http://www.peking2008.com/sponsors/

Have a fake publishing demonstration. Wear the Olympic Mask

http://fake.isafake.org/2008/05/19/peking2008/

Want more? Discover new fake-themes

http://fake.isafake.org/category/themes/

Full Description

While the olympic curtain softly falls on the chinese repression in Tibet, the imaginary art-group Les Liens Invisibles celebrates the upcoming Olympic Games with a new fake-based hybridation between art, activism and advertising strategies.

Exploiting the global visibility of the Olympic Brand, the ambiguous www.peking2008.com domain has been used by Les Liens Invisibles as a powerful advertising medium to subvert attention economy mechanisms and to promote the tactical (ab)use of fake-publishing as a new paradoxical way to reclaim the Truth.

Have a look at the advertising space

http://www.peking2008.com

Watch the fake-based advertising spot

http://www.peking2008.com/ad/

Exclusive! Become a counter-olympic sponsor (*)

http://www.peking2008.com/sponsors/

Have a fake publishing demonstration. Wear the Olympic Mask

http://fake.isafake.org/2008/05/19/peking2008/

Want more? Discover new fake-themes

http://fake.isafake.org/category/themes/

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