ilovebees: The Reality of Alternate Reality (2004)

In July/August 2004, CAPitALLism.org was "hacked" and the webmaster "kidnapped." The piece--posted on October 3rd--is presented as the webmaster's final known words, detailing how the reality of Microsoft's ilovebees guerrilla advertising project was infiltrated and turned upside down.

It documents the fascinating process of becoming an insider in the Alternate Reality Gaming (ARG) experience, this millennium's new form of gaming, which reaches out into the real world as part of its fiction.

The piece presents a world subverting those whose realities are scripted by scripts above....

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In July/August 2004, CAPitALLism.org was "hacked" and the webmaster "kidnapped." The piece--posted on October 3rd--is presented as the webmaster's final known words, detailing how the reality of Microsoft's ilovebees guerrilla advertising project was infiltrated and turned upside down.

It documents the fascinating process of becoming an insider in the Alternate Reality Gaming (ARG) experience, this millennium's new form of gaming, which reaches out into the real world as part of its fiction.

The piece presents a world subverting those whose realities are scripted by scripts above....

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