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Hegemonic Hybrids

HEGEMONIC HYBRIDS (HH) presents the SUV as an icon of power and domination. HH has been created with distinct pedigrees, both military and paramilitary. Like it's real-world counterparts, HH designs, marketing, and use all deliver a sense of power, domination, and authority to the consumer.

This project is not critical of any one SUV make or model rather the attitudes, behavior, and physicality that the industry as a whole manufactures and maintains. Likewise, we are equally concerned with the social, political, and environmental transformation of our culture that has occurred through the SUV boom. Their continued ubiquity and the displayed ends we as a society will knowingly go to consume and protect these vehicles and their costly infrastructure are also troubling.