Squatting Supermarkets @ Piemonte Share Festival
An interactive supermarket in augmented reality, a radical marketplace squatting the infrastructures of consumism. Logos transform into places, becoming access doors to the domains of communication, action, opportunity. Information, relations and emotions become readable, creating a new way of writing into spaces, expressing the stories of products and people, beyond corporations' practices of control and information manipulation. "Shoptivism" is born.
Piemonte Share Festival
3-8 November 2009
Museo Regionale di Scienze Naturali
via Giolitti 36