Web Biennial 2003 is the first international bi-annual contemporary art exhibition that will be located exclusively on the World Wide Web (W.W.W). The Web Biennial has been anounced, produced, exhibited and then will be documented on the Web. This approach is unique among other exhitions and Biennials as the consept is built upon this de-centralisation. Technically the navigation is based on a simple portal and a custom search engine. In this structure the participants not only host their own contents in their own servers but they also voluntarily change the source code of their index pages for navigation through the web. Hence the Web Biennial not only aims to offer an alternative approach for exhibiting online art but also an alternative approach for exhibiting art online.